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# Strategy begins by identifying where the work...
> Strategy begins by identifying where the work should live in other people's lives. A family portrait above a fireplace, a book on a desk, a song inside a ritual, or a tool inside a workflow becomes powerful because it occupies a recurring position rather than making one temporary impression.
**Source:** [[livestreams/Long-Term Strategy, Social Capital, and Delayed Gratification - Workbook|Long-Term Strategy, Social Capital, and Delayed Gratification]]
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“Strategy begins by identifying where the work should live in other people's lives. A family portrait above a fireplace, a book on a desk, a song inside a ritual, or a tool inside a workflow becomes powerful because it occupies a recurring position rather than making one temporary impression.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-strategy-begins-identifying-making-temporary-impression
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