<!-- bryant-content-generator:start --> # The strongest launch begins with control of the... > The strongest launch begins with control of the publishing infrastructure. Rights, files, identifiers, metadata, retailer accounts, audience records, and contractual responsibilities should be understood well enough that success increases the author's options instead of increasing dependence. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “The strongest launch begins with control of the publishing infrastructure. Rights, files, identifiers, metadata, retailer accounts, audience records, and contractual responsibilities should be understood well enough that success increases the author's options instead of increasing dependence.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-strongest-launch-begins-instead-increasing-dependence ``` <!-- bryant-content-generator:end -->