<!-- bryant-content-generator:start --> # The strongest media strategy does not hide... > The strongest media strategy does not hide broccoli inside Cheetos forever. It gradually enlarges the audience's appetite for depth by making serious ideas accessible, rewarding curiosity, and proving that intellectual nourishment can also be vivid, funny, beautiful, and alive. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “The strongest media strategy does not hide broccoli inside Cheetos forever. It gradually enlarges the audience's appetite for depth by making serious ideas accessible, rewarding curiosity, and proving that intellectual nourishment can also be vivid, funny, beautiful, and alive.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-strongest-media-strategy-funny-beautiful-alive ``` <!-- bryant-content-generator:end -->