<!-- bryant-content-generator:start --> # The strongest social strategy asks a severe... > The strongest social strategy asks a severe question before every campaign: if the branding, metric, and sales link disappeared, what useful human contribution would remain? The answer reveals whether the audience is being served or merely processed. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “The strongest social strategy asks a severe question before every campaign: if the branding, metric, and sales link disappeared, what useful human contribution would remain? The answer reveals whether the audience is being served or merely processed.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-strongest-social-strategy-served-merely-processed ``` <!-- bryant-content-generator:end -->