<!-- bryant-content-generator:start --> # A successful book launch joins strategy, ethical... > A successful book launch joins strategy, ethical marketing, and a clear understanding of what bestseller lists can and cannot prove. The campaign should create concentrated attention without sacrificing the trust, rights, and reader relationships that give the book a life after launch week. A ranking is a moment of telemetry; authorship is the durable asset. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “A successful book launch joins strategy, ethical marketing, and a clear understanding of what bestseller lists can and cannot prove. The campaign should create concentrated attention without sacrificing the trust, rights, and reader relationships that give the book a life after launch week. A ranking is a moment of telemetry; authorship is the durable asset.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-successful-book-launch-authorship-durable-asset ``` <!-- bryant-content-generator:end -->