<!-- bryant-content-generator:start --> # Synthetic media increases both the reach and the... > Synthetic media increases both the reach and the burden of visual authorship. When images and performances can be generated at scale, provenance, coherent intention, recognizable identity, and evidence of real work become the signals that keep credibility attached to a human source. **Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]] ## Share on Social Media ``` “Synthetic media increases both the reach and the burden of visual authorship. When images and performances can be generated at scale, provenance, coherent intention, recognizable identity, and evidence of real work become the signals that keep credibility attached to a human source.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-synthetic-media-increases-attached-human-source ``` <!-- bryant-content-generator:end -->