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# Systems price people continuously through...
> Systems price people continuously through credentials, credit, reputation, health, location, timing, behavior, and perceived risk. Knowing that reality is not an endorsement of every price; it is the beginning of learning how to change the signals, terms, or market in which the judgment occurs.
**Source:** [[livestreams/Power, Money, and Finding a Usable Path Through the System - Workbook|Power, Money, and Finding a Usable Path Through the System]]
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“Systems price people continuously through credentials, credit, reputation, health, location, timing, behavior, and perceived risk. Knowing that reality is not an endorsement of every price; it is the beginning of learning how to change the signals, terms, or market in which the judgment occurs.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-systems-price-people-market-judgment-occurs
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