<!-- bryant-content-generator:start -->
# A technical experiment can also be a social...
> A technical experiment can also be a social experiment. Guest features, live participation, and new interfaces should be judged by whether they increase meaningful connection rather than merely demonstrating that the feature works.
**Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]]
## Share on Social Media
```
“A technical experiment can also be a social experiment. Guest features, live participation, and new interfaces should be judged by whether they increase meaningful connection rather than merely demonstrating that the feature works.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-technical-experiment-social-demonstrating-feature-works
```
<!-- bryant-content-generator:end -->