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# Tone has power because acknowledgment, conduct,...
> Tone has power because acknowledgment, conduct, and emotional atmosphere reach the nervous system before a conversation has finished explaining itself. The same words can invite cooperation, signal contempt, or close the exchange depending on how the relationship carries them.
**Source:** [[livestreams/The Power of Tone — Acknowledgment, Conduct, and Emotional Atmosphere - Workbook|The Power of Tone — Acknowledgment, Conduct, and Emotional Atmosphere]]
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“Tone has power because acknowledgment, conduct, and emotional atmosphere reach the nervous system before a conversation has finished explaining itself. The same words can invite cooperation, signal contempt, or close the exchange depending on how the relationship carries them.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-tone-power-acknowledgment-depending-relationship-carries
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