<!-- bryant-content-generator:start --> # Traceability allows the venture to follow the... > Traceability allows the venture to follow the material, decision, and responsibility instead of relying on the story people remember. A chain of custody becomes especially valuable when suppliers change, batches differ, customers report problems, or a later decision must reconstruct an earlier one. **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]] ## Share on Social Media ``` “Traceability allows the venture to follow the material, decision, and responsibility instead of relying on the story people remember. A chain of custody becomes especially valuable when suppliers change, batches differ, customers report problems, or a later decision must reconstruct an earlier one.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-traceability-allows-venture-must-reconstruct-earlier ``` <!-- bryant-content-generator:end -->