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# Train the eye to recognize filler. Boilerplate...
> Train the eye to recognize filler. Boilerplate stories, oddity clickbait, and the advertising grid that surrounds them follow recognizable patterns, and once a person learns to spot them they appear everywhere. The trained eye can enjoy some lightness on purpose and still notice when it is being steered.
**Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]]
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“Train the eye to recognize filler. Boilerplate stories, oddity clickbait, and the advertising grid that surrounds them follow recognizable patterns, and once a person learns to spot them they appear everywhere. The trained eye can enjoy some lightness on purpose and still notice when it is being steered.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-train-eye-recognize-notice-being-steered
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