<!-- bryant-content-generator:start --> # Trust has economic force because it lowers... > Trust has economic force because it lowers uncertainty. People introduce, hire, recommend, invest in, and collaborate with those whose conduct gives them confidence about what will happen next. Character becomes a form of capital when it makes cooperation less costly and more durable. **Source:** [[livestreams/Recognizing Opportunity and Answering Your Calling - Workbook|Recognizing Opportunity and Answering Your Calling]] ## Share on Social Media ``` “Trust has economic force because it lowers uncertainty. People introduce, hire, recommend, invest in, and collaborate with those whose conduct gives them confidence about what will happen next. Character becomes a form of capital when it makes cooperation less costly and more durable.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-trust-economic-force-less-costly-durable ``` <!-- bryant-content-generator:end -->