<!-- bryant-content-generator:start --> # Trust economics begins with the recognition that... > Trust economics begins with the recognition that authentic marketing and community are forms of accumulated human confidence. People exchange attention, access, recommendation, patience, and opportunity when repeated conduct gives them reason to expect that the relationship will remain useful. Community becomes currency when trust can move value through people without reducing people to transactions. **Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]] ## Share on Social Media ``` “Trust economics begins with the recognition that authentic marketing and community are forms of accumulated human confidence. People exchange attention, access, recommendation, patience, and opportunity when repeated conduct gives them reason to expect that the relationship will remain useful. Community becomes currency when trust can move value through people without reducing people to transactions.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-trust-economics-begins-reducing-people-transactions ``` <!-- bryant-content-generator:end -->