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# Trust must precede the sales request. The new...
> Trust must precede the sales request. The new neighbor who arrives asking for money before relationship has communicated need without giving the community a reason to care.
**Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]]
## Share on Social Media
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“Trust must precede the sales request. The new neighbor who arrives asking for money before relationship has communicated need without giving the community a reason to care.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-trust-must-precede-community-reason-care
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