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# Trust is a prediction built from repeated...
> Trust is a prediction built from repeated evidence. People watch whether your words, decisions, treatment of others, and behavior under pressure continue to agree, then price the risk of relying on you accordingly.
**Source:** [[livestreams/Intimacy, Trust, and the Human Foundations of Business - Workbook|Intimacy, Trust, and the Human Foundations of Business]]
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“Trust is a prediction built from repeated evidence. People watch whether your words, decisions, treatment of others, and behavior under pressure continue to agree, then price the risk of relying on you accordingly.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-trust-prediction-built-risk-relying-accordingly
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