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# Trust resembles currency because collective...
> Trust resembles currency because collective confidence allows value to move through promises. Unlike fiat money, relational trust cannot be printed by declaration; it must be accumulated through behavior and can be devalued by inconsistency.
**Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]]
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“Trust resembles currency because collective confidence allows value to move through promises. Unlike fiat money, relational trust cannot be printed by declaration; it must be accumulated through behavior and can be devalued by inconsistency.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-trust-resembles-currency-behavior-devalued-inconsistency
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