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# A truthful surrogate publicist helps another...
> A truthful surrogate publicist helps another person's competence become legible. The introduction names the work, evidence, relevance, and reason for attention without inflating the person into a fiction the work cannot sustain. Good advocacy does not manufacture value; it helps real value cross the distance between obscurity and recognition.
**Source:** [[livestreams/Building Opportunity Through Reciprocal Networks - Workbook|Building Opportunity Through Reciprocal Networks]]
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“A truthful surrogate publicist helps another person's competence become legible. The introduction names the work, evidence, relevance, and reason for attention without inflating the person into a fiction the work cannot sustain. Good advocacy does not manufacture value; it helps real value cross the distance between obscurity and recognition.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-truthful-surrogate-publicist-between-obscurity-recognition
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