<!-- bryant-content-generator:start --> # Turning down money that would harm the audience... > Turning down money that would harm the audience protects a legacy. Large offers to promote unhealthy products can be refused in favor of long-term trust, because making money is easier than making a difference. Values-driven choices about sponsors keep the work aligned with its purpose. **Source:** [[livestreams/Authentic Video, Community Standards, and the Courage to Tell Your Story - Workbook|Authentic Video, Community Standards, and the Courage to Tell Your Story]] ## Share on Social Media ``` “Turning down money that would harm the audience protects a legacy. Large offers to promote unhealthy products can be refused in favor of long-term trust, because making money is easier than making a difference. Values-driven choices about sponsors keep the work aligned with its purpose.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-turning-down-money-work-aligned-purpose ``` <!-- bryant-content-generator:end -->