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# Ultimately, all social media strategy comes down...
> Ultimately, all social media strategy comes down to the types of relationships creators have with viewers — otherwise knows as other human beings.
**Source:** [[books/Various Writings|Various Writings]]
## Share on Social Media
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“Ultimately, all social media strategy comes down to the types of relationships creators have with viewers — otherwise knows as other human beings.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-ultimately-social-media-knows-human-beings
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