<!-- bryant-content-generator:start --> # Do not unite people through a common enemy.... > Do not unite people through a common enemy. Rallying people against a villain is easy and effective, but appealing to the common good, though harder, builds something healthier. Hope can motivate as powerfully as fear when it is cultivated with care. **Source:** [[livestreams/Participatory Publishing and the Infrastructure of Shared Success - Workbook|Participatory Publishing and the Infrastructure of Shared Success]] ## Share on Social Media ``` “Do not unite people through a common enemy. Rallying people against a villain is easy and effective, but appealing to the common good, though harder, builds something healthier. Hope can motivate as powerfully as fear when it is cultivated with care.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-unite-people-common-fear-cultivated-care ``` <!-- bryant-content-generator:end -->