<!-- bryant-content-generator:start --> # An unscripted broadcast earns its form by creating... > An unscripted broadcast earns its form by creating genuine relationship rather than by hiding a sales mechanism. Conversation can wander and still remain valuable when the host keeps returning attention to usefulness. **Source:** [[livestreams/Community as Currency — Giving, Reciprocity, and the Long Game - Workbook|Community as Currency — Giving, Reciprocity, and the Long Game]] ## Share on Social Media ``` “An unscripted broadcast earns its form by creating genuine relationship rather than by hiding a sales mechanism. Conversation can wander and still remain valuable when the host keeps returning attention to usefulness.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-unscripted-broadcast-earns-returning-attention-usefulness ``` <!-- bryant-content-generator:end -->