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# Utopia begins with durable goods. A well-made...
> Utopia begins with durable goods. A well-made chair, jacket, or pair of shoes can last decades, while cheap substitutes fill landfills and must be bought again and again. Durability is an ethical relationship with time and with the planet.
**Source:** [[livestreams/Authenticity and the New Power Structure - Workbook|Authenticity and the New Power Structure]]
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“Utopia begins with durable goods. A well-made chair, jacket, or pair of shoes can last decades, while cheap substitutes fill landfills and must be bought again and again. Durability is an ethical relationship with time and with the planet.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-utopia-begins-durable-relationship-time-planet
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