<!-- bryant-content-generator:start --> # A venture should define the promise before scaling... > A venture should define the promise before scaling the excitement. Name what the product is for, whom it serves, what a reasonable user may expect, what conditions limit performance, and which evidence will establish that the promise is ready to travel. **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]] ## Share on Social Media ``` “A venture should define the promise before scaling the excitement. Name what the product is for, whom it serves, what a reasonable user may expect, what conditions limit performance, and which evidence will establish that the promise is ready to travel.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-venture-should-define-promise-ready-travel ``` <!-- bryant-content-generator:end -->