<!-- bryant-content-generator:start --> # A video challenge can turn spectators into... > A video challenge can turn spectators into contributors when the challenge asks people to articulate something real, invite others forward, and leave behind an artifact of participation rather than merely repeat a promotional gesture. **Source:** [[livestreams/Bringing Social Media to Life Through Local Community - Workbook|Bringing Social Media to Life Through Local Community]] ## Share on Social Media ``` “A video challenge can turn spectators into contributors when the challenge asks people to articulate something real, invite others forward, and leave behind an artifact of participation rather than merely repeat a promotional gesture.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-video-challenge-turn-repeat-promotional-gesture ``` <!-- bryant-content-generator:end -->