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# Video publishing becomes a community capability...
> Video publishing becomes a community capability when upload, rights, destination, metadata, and conversation are designed as one workflow. The contributor should know what is being shared, where it will appear, and how its value can return to the person who created it.
**Source:** [[livestreams/Building a Community Platform for Durable Creative Work - Workbook|Building a Community Platform for Durable Creative Work]]
## Share on Social Media
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“Video publishing becomes a community capability when upload, rights, destination, metadata, and conversation are designed as one workflow. The contributor should know what is being shared, where it will appear, and how its value can return to the person who created it.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-video-publishing-becomes-person-who-created
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