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# Visual communication moves at the speed of...
> Visual communication moves at the speed of recognition. Familiar forms, hierarchy, contrast, faces, motion, and sequence help a viewer locate meaning quickly, while the deeper layer should reward anyone who remains.
**Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]]
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“Visual communication moves at the speed of recognition. Familiar forms, hierarchy, contrast, faces, motion, and sequence help a viewer locate meaning quickly, while the deeper layer should reward anyone who remains.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-visual-communication-moves-anyone-who-remains
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