<!-- bryant-content-generator:start --> # Visual credibility matures when the signal and the... > Visual credibility matures when the signal and the substance continue correcting one another. Make the work easy to recognize, tell the truth of how it came to exist, preserve the evidence, and let every image invite the closer inspection that trustworthy work is prepared to receive. The strongest visual story does not end at appearance; it opens the door through which the audience can discover the work itself. **Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]] ## Share on Social Media ``` “Visual credibility matures when the signal and the substance continue correcting one another. Make the work easy to recognize, tell the truth of how it came to exist, preserve the evidence, and let every image invite the closer inspection that trustworthy work is prepared to receive. The strongest visual story does not end at appearance; it opens the door through which the audience can discover the work itself.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-visual-credibility-matures-discover-work-itself ``` <!-- bryant-content-generator:end -->