<!-- bryant-content-generator:start --> # Visual storytelling makes competence, care,... > Visual storytelling makes competence, care, purpose, and credibility legible before an audience has time to investigate the entire life or body of work behind them. The image opens the claim; the story organizes its meaning; the evidence allows the claim to survive a closer look. Visual credibility is achieved when every deeper layer confirms rather than reverses the first impression. **Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]] ## Share on Social Media ``` “Visual storytelling makes competence, care, purpose, and credibility legible before an audience has time to investigate the entire life or body of work behind them. The image opens the claim; the story organizes its meaning; the evidence allows the claim to survive a closer look. Visual credibility is achieved when every deeper layer confirms rather than reverses the first impression.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-visual-storytelling-makes-reverses-first-impression ``` <!-- bryant-content-generator:end -->