<!-- bryant-content-generator:start --> # Words are behavioral instruments because they... > Words are behavioral instruments because they direct attention, recruit emotion, assign roles, and alter the next available action. Before releasing language into a relationship or institution, ask what feedback loop the sentence is about to strengthen. **Source:** [[livestreams/Directed Attention and the Discipline of Creation - Workbook|Directed Attention and the Discipline of Creation]] ## Share on Social Media ``` “Words are behavioral instruments because they direct attention, recruit emotion, assign roles, and alter the next available action. Before releasing language into a relationship or institution, ask what feedback loop the sentence is about to strengthen.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-words-behavioral-instruments-loop-sentence-strengthen ``` <!-- bryant-content-generator:end -->