<!-- bryant-content-generator:start --> # Words can function as behavioral instruments.... > Words can function as behavioral instruments. Repeated language can organize attention, strengthen a role, license cruelty, invite cooperation, or make an unrealized possibility easier for a group to imagine. **Source:** [[livestreams/Aligning Conviction, Conduct, and Purpose - Workbook|Aligning Conviction, Conduct, and Purpose]] ## Share on Social Media ``` “Words can function as behavioral instruments. Repeated language can organize attention, strengthen a role, license cruelty, invite cooperation, or make an unrealized possibility easier for a group to imagine.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-words-function-behavioral-easier-group-imagine ``` <!-- bryant-content-generator:end -->