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# Words and images produce bodily responses before a...
> Words and images produce bodily responses before a person has finished evaluating their truth. Media literacy therefore requires enough pause to distinguish the physiological impact of a message from the evidentiary strength of what it claims.
**Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]]
## Share on Social Media
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“Words and images produce bodily responses before a person has finished evaluating their truth. Media literacy therefore requires enough pause to distinguish the physiological impact of a message from the evidentiary strength of what it claims.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-words-images-produce-evidentiary-strength-claims
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