<!-- bryant-content-generator:start --> # Words set expectations. Naming a group, a project,... > Words set expectations. Naming a group, a project, or an intention in a way that invites good behavior shapes how people act, which is why choosing your vocabulary carefully is one of the most practical tools of leadership. **Source:** [[livestreams/Cultural Conditioning and the Work of Self-Determination - Workbook|Cultural Conditioning and the Work of Self-Determination]] ## Share on Social Media ``` “Words set expectations. Naming a group, a project, or an intention in a way that invites good behavior shapes how people act, which is why choosing your vocabulary carefully is one of the most practical tools of leadership.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-words-set-expectations-practical-tools-leadership ``` <!-- bryant-content-generator:end -->