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# A worthy project must remain responsive to its...
> A worthy project must remain responsive to its environment. Markets, communities, institutions, and technologies return information about what people need, understand, trust, and can afford. Authenticity supplies direction, while feedback prevents sincerity from becoming isolation.
**Source:** [[livestreams/Spiritual Entrepreneurship — Inner Wealth, Authenticity, and Opportunity - Workbook|Spiritual Entrepreneurship — Inner Wealth, Authenticity, and Opportunity]]
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“A worthy project must remain responsive to its environment. Markets, communities, institutions, and technologies return information about what people need, understand, trust, and can afford. Authenticity supplies direction, while feedback prevents sincerity from becoming isolation.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-worthy-project-must-sincerity-becoming-isolation
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