# Aggregation Brings Distributed Social Proof Home by Bryant McGill > “Aggregation closes the loop. Pulling a creator's posts and comments back from social platforms into their home profile unites scattered activity into one visible record. Syndication sends work out; aggregation brings its social proof back.” > **— Bryant McGill**, *Building a Community Platform for Durable Creative Work - Livestream (Aug 2016)* ## Sources and Context - **Source:** [[livestreams/Building a Community Platform for Durable Creative Work - Livestream|Building a Community Platform for Durable Creative Work - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Building a Community Platform for Durable Creative Work - Livestream|Building a Community Platform for Durable Creative Work - Livestream]] ## Related Topics - [[wiki/Content Syndication|Content Syndication]] ## Share on Social Media ``` “Aggregation closes the loop. Pulling a creator's posts and comments back from social platforms into their home profile unites scattered activity into one visible record. Syndication sends work out; aggregation brings its social proof back.” — Bryant McGill, Building a Community Platform for Durable Creative Work - Livestream (Aug 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-aggregation-brings-social-proof-home ```