# Send Attention Back to the Creator by Bryant McGill > “The most useful support you can give another creator is to send attention back to the source. When you share someone’s work from where they published it, the reputation, audience, and opportunity flow to the person who made it; when you copy it into your own space, even with permission, the social capital quietly flows to you. Leadership reveals itself in these small transactions, because one of its truest marks is genuine elation at seeing other people prosper.” > **— Bryant McGill**, *Accountability, Self-Confrontation, and Conscious Change - Livestream (Feb 2016)* ## Sources and Context - **Source:** [[livestreams/Accountability, Self-Confrontation, and Conscious Change - Livestream|Accountability, Self-Confrontation, and Conscious Change - Livestream]] — exact quotation from the dated developed livestream document (2016-02-13). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Humans and AIs as Entangled Learning Systems|Humans and AIs as Entangled Learning Systems]] - **Livestream:** [[livestreams/Accountability, Self-Confrontation, and Conscious Change - Livestream|Accountability, Self-Confrontation, and Conscious Change - Livestream]] ## Related Topics - [[wiki/Creator Economy|Creator Economy]] ## Share on Social Media ``` “The most useful support you can give another creator is to send attention back to the source. When you share someone’s work from where they published it, the reputation, audience, and opportunity flow to the person who made it; when you copy it into your own space, even with permission, the social capital quietly flows to you. Leadership reveals itself in these small transactions, because one of its truest marks is genuine elation at seeing other people prosper.” — Bryant McGill, Accountability, Self-Confrontation, and Conscious Change - Livestream (Feb 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-attention-back-to-creator ```