# Build a Brand Broad Enough to Grow by Bryant McGill > “Building a brand on one's own name, or on something broad enough to grow into, preserves social capital. A page tied to one narrow product loses its audience when the product changes.” > **— Bryant McGill**, *Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015)* ## Sources and Context - **Source:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] — exact quotation from the dated developed livestream document (2015-09-23). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] ## Related Topics - [[wiki/Brand Strategy|Brand Strategy]] ## Share on Social Media ``` “Building a brand on one's own name, or on something broad enough to grow into, preserves social capital. A page tied to one narrow product loses its audience when the product changes.” — Bryant McGill, Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-brand-broad-enough-grow ```