# A Brand Carries Values and Long-Term Vision by Bryant McGill > “Building a national brand differs from simply selling products. A brand carries values, consistency, and a long-term vision that can earn a place on mainstream shelves. Thinking in terms of a brand shapes every decision from packaging to partnerships.” > **— Bryant McGill**, *Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017)* ## Sources and Context - **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] — exact quotation from the dated developed livestream document (2017-09-20). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] ## Related Topics - [[wiki/Brand Strategy|Brand Strategy]] ## Share on Social Media ``` “Building a national brand differs from simply selling products. A brand carries values, consistency, and a long-term vision that can earn a place on mainstream shelves. Thinking in terms of a brand shapes every decision from packaging to partnerships.” — Bryant McGill, Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017) https://bryantmcgill.com/simple-reminders-bryant-mcgill-brand-values-long-term-vision ```