# Campaign Records Become Strategic Memory by Bryant McGill > “Campaign records become strategic memory. Preserve the schedule, creative assets, partner activity, retailer data, interviews, expenses, outcomes, and surprises so the next launch begins with evidence. Each project trains the next.” > **— Bryant McGill**, *Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream (Sep 2015)* ## Sources and Context - **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream|Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream|Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream]] ## Related Topics - [[wiki/Strategic Memory|Strategic Memory]] ## Share on Social Media ``` “Campaign records become strategic memory. Preserve the schedule, creative assets, partner activity, retailer data, interviews, expenses, outcomes, and surprises so the next launch begins with evidence. Each project trains the next.” — Bryant McGill, Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream (Sep 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-campaign-records-strategic-memory ```