# Coordinated Communities Create Social Proof by Bryant McGill > “Breaking through takes a team. The working method is to build a platform, prepare the market, use shared tools, promote one another's work, and move forward as one unit. Lone efforts often stall at zero comments and zero sales, while coordinated communities generate the social proof that opens doors.” > **— Bryant McGill**, *The Cheetos-and-Broccoli Strategy for Media, Teamwork, and Thought Leaders - Livestream (Dec 2018)* ## Sources and Context - **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy for Media, Teamwork, and Thought Leaders - Livestream|The Cheetos-and-Broccoli Strategy for Media, Teamwork, and Thought Leaders - Livestream]] — exact quotation from the dated developed livestream document (2018-12-07). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Humans and AIs as Entangled Learning Systems|Humans and AIs as Entangled Learning Systems]] - **Livestream:** [[livestreams/The Cheetos-and-Broccoli Strategy for Media, Teamwork, and Thought Leaders - Livestream|The Cheetos-and-Broccoli Strategy for Media, Teamwork, and Thought Leaders - Livestream]] ## Related Topics - [[wiki/Teamwork|Teamwork]] ## Share on Social Media ``` “Breaking through takes a team. The working method is to build a platform, prepare the market, use shared tools, promote one another's work, and move forward as one unit. Lone efforts often stall at zero comments and zero sales, while coordinated communities generate the social proof that opens doors.” — Bryant McGill, The Cheetos-and-Broccoli Strategy for Media, Teamwork, and Thought Leaders - Livestream (Dec 2018) https://bryantmcgill.com/simple-reminders-bryant-mcgill-communities-create-social-proof ```