# Complete Ideas Survive Short Attention Spans by Bryant McGill > “Short attention spans call for short, complete ideas. Many people feel too busy for another book, yet they will pause for a single well-made sentence. Compressing an idea while keeping its subject, mechanism, and consequence is a real craft.” > **— Bryant McGill**, *Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] — exact quotation from the developed livestream document. - **Conceptual context:** Compression removes dependency on surrounding prose while preserving the relationship that makes the thought informative. The resulting unit can travel, be indexed, and connect to larger structures without becoming a fragment. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Analog Cognition and the Architecture of Continuity|Analog Cognition and the Architecture of Continuity]] - **Article:** [[articles/Thank You for Your Attention to This Matter!|Thank You for Your Attention to This Matter!]] - **Livestream:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] ## Related Topics - [[wiki/Atomic Ideas|Atomic Ideas]] ## Share on Social Media ``` “Short attention spans call for short, complete ideas. Many people feel too busy for another book, yet they will pause for a single well-made sentence. Compressing an idea while keeping its subject, mechanism, and consequence is a real craft.” — Bryant McGill, Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-complete-ideas-short-attention ```