# Become Consequential Instead of Cruel by Bryant McGill > “You do not make yourself expensive by becoming cruel. You make yourself expensive by becoming consequential.” > **— Bryant McGill**, *Chimping Out, “Make yourself too expensive to harm,” September 2026* ## Sources and Context - **Author-supplied exact source:** [[books/Chimping Out|Chimping Out]], “Make yourself too expensive to harm,” September 2026 — the Reminder reproduces the complete standalone quotation surface encoded in the authored section. The paragraph surface begins with lowercase “you” after “This is why”; Bryant’s paired extraction grammar preserves that prose while extracting the capitalized opening shown above. - **Associated author recording:** [“Chimping Out - Make yourself too expensive to harm”](https://soundcloud.com/bryantmcgill/chimping-out-make-yourself-too) — the recording embedded directly above the authored section. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Book:** [[books/Chimping Out|Chimping Out]] - **Wiki map:** [[wiki/Deterrence Pricing|Deterrence Pricing]] ## Related Topics - [[wiki/Deterrence Pricing|Deterrence Pricing]] ## Share on Social Media ``` “You do not make yourself expensive by becoming cruel. You make yourself expensive by becoming consequential.” — Bryant McGill, Chimping Out, “Make yourself too expensive to harm,” September 2026 https://bryantmcgill.com/simple-reminders-bryant-mcgill-consequential-not-cruel ```