# Making a Difference Matters More Than Making Money by Bryant McGill > “Turning down money that would harm the audience protects a legacy. Large offers to promote unhealthy products can be refused in favor of long-term trust, because making money is easier than making a difference. Values-driven choices about sponsors keep the work aligned with its purpose.” > **— Bryant McGill**, *Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream (Jan 2016)* ## Sources and Context - **Source:** [[livestreams/Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream|Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream]] — exact quotation from the dated developed livestream document (2016-01-05). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Article:** [[articles/simple reminders/Your Future Begins with Your Next Thought|Your Future Begins with Your Next Thought]] - **Livestream:** [[livestreams/Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream|Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream]] ## Related Topics - [[wiki/Business Ethics|Business Ethics]] ## Share on Social Media ``` “Turning down money that would harm the audience protects a legacy. Large offers to promote unhealthy products can be refused in favor of long-term trust, because making money is easier than making a difference. Values-driven choices about sponsors keep the work aligned with its purpose.” — Bryant McGill, Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream (Jan 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-difference-more-than-money ```