# Economic Behavior Has Deep Primate Roots by Bryant McGill > “In a famous experiment, economist Keith Chen and colleagues taught capuchin monkeys to use tokens as money, and the monkeys responded to price changes much as people do. Basic economic behavior has deep primate roots. Understanding those instincts can help people relate to money more wisely.” > **— Bryant McGill**, *Worthiness, Durable Value, and the Psychology of Money - Livestream (May 2016)* ## Sources and Context - **Source:** [[livestreams/Worthiness, Durable Value, and the Psychology of Money - Livestream|Worthiness, Durable Value, and the Psychology of Money - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/The Evolutionary Roots of Silicon Valley|The Evolutionary Roots of Silicon Valley]] - **Article:** [[articles/Humans and AIs as Entangled Learning Systems|Humans and AIs as Entangled Learning Systems]] - **Livestream:** [[livestreams/Worthiness, Durable Value, and the Psychology of Money - Livestream|Worthiness, Durable Value, and the Psychology of Money - Livestream]] ## Related Topics - [[wiki/Behavioral Economics|Behavioral Economics]] ## Share on Social Media ``` “In a famous experiment, economist Keith Chen and colleagues taught capuchin monkeys to use tokens as money, and the monkeys responded to price changes much as people do. Basic economic behavior has deep primate roots. Understanding those instincts can help people relate to money more wisely.” — Bryant McGill, Worthiness, Durable Value, and the Psychology of Money - Livestream (May 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-economic-behavior-primate-roots ```