# Every Customer Is Worth Hearing by Bryant McGill > “The customer is not always right, but the customer is always worth hearing. Many customers are difficult, and business owners deserve compassion, yet good feedback is a gift that helps a business improve. Criticism is no threat to your self-esteem; it informs you.” > **— Bryant McGill**, *Class as Conduct Through Manners, Thoughtfulness, and Service - Livestream (Nov 2016)* ## Sources and Context - **Source:** [[livestreams/Class as Conduct Through Manners, Thoughtfulness, and Service - Livestream|Class as Conduct Through Manners, Thoughtfulness, and Service - Livestream]] — exact quotation from the dated developed livestream document (2016-11-29). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Class as Conduct Through Manners, Thoughtfulness, and Service - Livestream|Class as Conduct Through Manners, Thoughtfulness, and Service - Livestream]] ## Related Topics - [[wiki/Customer Service|Customer Service]] ## Share on Social Media ``` “The customer is not always right, but the customer is always worth hearing. Many customers are difficult, and business owners deserve compassion, yet good feedback is a gift that helps a business improve. Criticism is no threat to your self-esteem; it informs you.” — Bryant McGill, Class as Conduct Through Manners, Thoughtfulness, and Service - Livestream (Nov 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-every-customer-worth-hearing ```