# Existing Technology Holds Untapped Power by Bryant McGill > “Existing technology often holds far more power than people use. Most users tap only a small fraction of a platform's capability. Behavioral ingenuity, using familiar tools in new combinations, can create an advantage without building everything from scratch.” > **— Bryant McGill**, *The Ultimate Christmas Gift of Returning Yourself to Yourself - Livestream (Dec 2015)* ## Sources and Context - **Source:** [[livestreams/The Ultimate Christmas Gift of Returning Yourself to Yourself - Livestream|The Ultimate Christmas Gift of Returning Yourself to Yourself - Livestream]] — exact quotation from the dated developed livestream document (2015-12-24). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/The Ultimate Christmas Gift of Returning Yourself to Yourself - Livestream|The Ultimate Christmas Gift of Returning Yourself to Yourself - Livestream]] ## Related Topics - [[wiki/Creative Technology|Creative Technology]] ## Share on Social Media ``` “Existing technology often holds far more power than people use. Most users tap only a small fraction of a platform's capability. Behavioral ingenuity, using familiar tools in new combinations, can create an advantage without building everything from scratch.” — Bryant McGill, The Ultimate Christmas Gift of Returning Yourself to Yourself - Livestream (Dec 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-existing-tech-untapped-power ```