# Expecting Reversals Makes Them Easier to Survive by Bryant McGill > “Entrepreneurship is hard at every level. Just when you think you have a handle on things, the market, the platform, or the economy takes a sharp turn, and small businesses rarely have the reserves a large organization can use to adapt quickly. Expecting those reversals from the start makes them easier to survive.” > **— Bryant McGill**, *Courage, Creative Risk, and Moving Through Fear - Livestream (Dec 2018)* ## Sources and Context - **Source:** [[livestreams/Courage, Creative Risk, and Moving Through Fear - Livestream|Courage, Creative Risk, and Moving Through Fear - Livestream]] — exact quotation from the dated developed livestream document (2018-12-11). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Courage, Creative Risk, and Moving Through Fear - Livestream|Courage, Creative Risk, and Moving Through Fear - Livestream]] ## Related Topics - [[wiki/Entrepreneurship|Entrepreneurship]] ## Share on Social Media ``` “Entrepreneurship is hard at every level. Just when you think you have a handle on things, the market, the platform, or the economy takes a sharp turn, and small businesses rarely have the reserves a large organization can use to adapt quickly. Expecting those reversals from the start makes them easier to survive.” — Bryant McGill, Courage, Creative Risk, and Moving Through Fear - Livestream (Dec 2018) https://bryantmcgill.com/simple-reminders-bryant-mcgill-expecting-reversals-survive ```