# Generosity Builds Social Capital Across Primates by Bryant McGill > “Among primates, individuals who share food generously tend to receive more support from others later. Generosity builds social capital. The same principle helps explain why giving freely in business often pays off.” > **— Bryant McGill**, *The Power of Social Identity and Reciprocity at NASDAQ - Livestream (May 2016)* ## Sources and Context - **Source:** [[livestreams/The Power of Social Identity and Reciprocity at NASDAQ - Livestream|The Power of Social Identity and Reciprocity at NASDAQ - Livestream]] — exact quotation from the dated developed livestream document (2016-05-25). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/The Evolutionary Roots of Silicon Valley|The Evolutionary Roots of Silicon Valley]] - **Livestream:** [[livestreams/The Power of Social Identity and Reciprocity at NASDAQ - Livestream|The Power of Social Identity and Reciprocity at NASDAQ - Livestream]] ## Related Topics - [[wiki/Primate Service Economy|Primate Service Economy]] ## Share on Social Media ``` “Among primates, individuals who share food generously tend to receive more support from others later. Generosity builds social capital. The same principle helps explain why giving freely in business often pays off.” — Bryant McGill, The Power of Social Identity and Reciprocity at NASDAQ - Livestream (May 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-generosity-primate-social-capital ```