# Good Fortune at Scale Is Engineered by Bryant McGill > “Syndication is a pipe into the social mind. A custom-built publishing system with many specialized RSS feeds can push content to blogs, social accounts, and partner sites across the internet, where it is then republished and reshared. Good fortune of that scale is engineered, never luck.” > **— Bryant McGill**, *Building Thought Leadership Through Documented Practice - Livestream (Feb 2016)* ## Sources and Context - **Source:** [[livestreams/Building Thought Leadership Through Documented Practice - Livestream|Building Thought Leadership Through Documented Practice - Livestream]] — exact quotation from the developed livestream document. - **Conceptual context:** Syndication pushes material outward, aggregation gathers distributed activity inward, and shared metadata keeps many publication surfaces connected to one body of work. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Building Thought Leadership Through Documented Practice - Livestream|Building Thought Leadership Through Documented Practice - Livestream]] ## Related Topics - [[wiki/Distributed Publishing|Distributed Publishing]] ## Share on Social Media ``` “Syndication is a pipe into the social mind. A custom-built publishing system with many specialized RSS feeds can push content to blogs, social accounts, and partner sites across the internet, where it is then republished and reshared. Good fortune of that scale is engineered, never luck.” — Bryant McGill, Building Thought Leadership Through Documented Practice - Livestream (Feb 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-good-fortune-scale-engineered ```