# A Great Launch Begins a Body of Work by Bryant McGill > “The best launch does more than make a book visible. It assembles a community around an idea, gives that community useful language, and leaves the author with stronger relationships and better infrastructure than existed before publication. That is how a release becomes the beginning of a body of work.” > **— Bryant McGill**, *Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream (Sep 2015)* ## Sources and Context - **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream|Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream]] — exact quotation from the dated developed livestream document (2015-09-25). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Article:** [[articles/simple reminders/Your Future Begins with Your Next Thought|Your Future Begins with Your Next Thought]] - **Livestream:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream|Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream]] ## Related Topics - [[wiki/Creator Economy|Creator Economy]] ## Share on Social Media ``` “The best launch does more than make a book visible. It assembles a community around an idea, gives that community useful language, and leaves the author with stronger relationships and better infrastructure than existed before publication. That is how a release becomes the beginning of a body of work.” — Bryant McGill, Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Livestream (Sep 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-great-launch-begins-body-work ```