# Hope Can Motivate as Powerfully as Fear by Bryant McGill > “Do not unite people through a common enemy. Rallying people against a villain is easy and effective, but appealing to the common good, though harder, builds something healthier. Hope can motivate as powerfully as fear when it is cultivated with care.” > **— Bryant McGill**, *Participatory Publishing and the Infrastructure of Shared Success - Livestream (Nov 2018)* ## Sources and Context - **Source:** [[livestreams/Participatory Publishing and the Infrastructure of Shared Success - Livestream|Participatory Publishing and the Infrastructure of Shared Success - Livestream]] — exact quotation from the dated developed livestream document (2018-11-28). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/simple reminders/Your Future Begins with Your Next Thought|Your Future Begins with Your Next Thought]] - **Livestream:** [[livestreams/Participatory Publishing and the Infrastructure of Shared Success - Livestream|Participatory Publishing and the Infrastructure of Shared Success - Livestream]] ## Related Topics - [[wiki/Constructive Optimism|Constructive Optimism]] ## Share on Social Media ``` “Do not unite people through a common enemy. Rallying people against a villain is easy and effective, but appealing to the common good, though harder, builds something healthier. Hope can motivate as powerfully as fear when it is cultivated with care.” — Bryant McGill, Participatory Publishing and the Infrastructure of Shared Success - Livestream (Nov 2018) https://bryantmcgill.com/simple-reminders-bryant-mcgill-hope-motivates-like-fear ```